Available for new projects · Q3 2026

Marketing for games, tech, and the stories people actually play.

I'm Arthur, a marketing consultant working with studios, platforms, and media brands to launch products, build communities, and turn attention into something that lasts.

Start a project → See my work ~24h reply
Arthur Trusov
Roblox· Microsoft· Xbox· Meta· SEGA· Mattel· The Wall Street Journal· Business Insider· Serenity Forge· GameFam· Supersocial· LILA Games· Look North World· Tegus· Roblox· Microsoft· Xbox· Meta· SEGA· Mattel· The Wall Street Journal· Business Insider· Serenity Forge· GameFam· Supersocial· LILA Games· Look North World· Tegus·
About

A marketer at the intersection of games, platforms, and media.

Arthur Trusov
Launch Strategy
Creator Programs
Paid Performance
Brand Narrative

I help teams figure out who their work is for, why it matters, and how to put it in front of the right people, at the right moment, in a way that travels.

Over the past several years I've worked across the gaming and entertainment industry, from indie studios like Crowbar Collective and Serenity Forge, to platforms like Roblox and Meta, to the publishers, networks, and media companies that move attention at scale.

Most of my work lives in the messy middle: launches, audience strategy, community-led growth, creator partnerships, and the kind of marketing that respects the people on the other side of the screen.

Off the page: I'm a Columbia University alum, married, with one very good dog who thinks he runs the household (he does). I also run PC's Bar & Grill, a local spot in Los Angeles, equal parts home base, equal parts fallback plan if I'm no one's project therapist anymore.

BI
As featured in · Business Insider · 2022
How a Roblox creator earned $1 million in a year selling digital items
↗
19+
Brands & studios shipped with
11yr
In gaming & entertainment marketing
3
Continents of clients
Selected Projects

Work I'm proud of.

A growing list of launches, campaigns, and engagements. I'll add to this with you over time.

Featured
Sonic Speed Simulator Sonic Speed Simulator
GameFam × Roblox · Creative Producer

#1 brand game on Roblox · 1B visits

Helped create Sonic Speed Simulator with the team at GameFam after being promoted to Creative Producer. Remains the #1 brand game on Roblox by visits.

Roblox GameFam SEGA 1B Visits
In Production
Magical Beast Sherbert Magical Beast Sherbert
Magical Beast Sherbert · Co-Creator

A manga and soon-to-be anime, co-created in Japan

An ongoing project following the protagonist Sherbert. My first international engagement, taking me to Japan for meetings and expos, grounded in fluent Japanese.

Manga Anime Japan IP
Retail
Jazwares × Roblox toy design, studio set Studio Set
Jazwares × Roblox toy design, Daybreak Daybreak
Jazwares × Roblox toy design, Pink Lady Pink Lady
Jazwares × Roblox · Toy Design

Roblox toys at Walmart, Amazon & Target

Collaborated with Jazwares to design Roblox-figure toys distributed globally through major retail. Physical product from a digital platform.

Toys Retail Jazwares Global
6th Annual Bloxy Awards 6th Annual Bloxy Awards
Roblox · San Mateo · Game Designer

21M downloads · my first professional project

Joined Roblox HQ as a Game Designer and shipped a Bloxy Awards experience with a team of 4. Strong margin, 21M downloads, and the start of everything that came after.

Roblox Awards Show 21M downloads
Scrambled in Time, Roblox Egg Hunt 2019 Scrambled in Time
Roblox · Egg Hunt 2019 · Producer

100M users in the first month

Helped run one of the biggest events on the Roblox platform. Honed management, design, and programming chops at full platform scale.

Roblox Live Event 100M users
Elton John, Beyond The Yellow Brick Road Beyond The Yellow Brick Road
Elton John × Roblox · Artist

Virtual fashion for a metaverse concert, featured in Times Square

Elton John's team came to ours to design virtual suits and accessories for the metaverse concert. Multiple concepts produced; the work was featured in Times Square in 2023.

Metaverse Concert Fashion Times Square
Hot Wheels Open World Hot Wheels Open World
Mattel × Roblox · Producer

A masterclass in retention & concurrency

Where I learned the most about KPI retention, daily concurrent users, and the discipline of designing for measurable engagement.

Roblox Mattel Retention
Pizza Party Pizza Party
Multi-studio collaboration · Producer

20+ indie studios, one product

Brought together 20+ indie game studios to ship a creativity-forward collaborative experience. A logistics puzzle wrapped in a love-letter to indie dev.

Roblox Collaboration Indie
Neversong Neversong
Serenity Forge · Producer

My first credited game, pre-prod to post-launch

Oversaw end-to-end production with a team of 17, including two other producers. The first project with my name in the credits, and still one I'm most proud of.

Indie Production Debut
Date Night Bowling Date Night Bowling
Serenity Forge · Producer

Sharpening 2D art instincts

My last release at Serenity Forge, production work that pushed my range in 2D art direction.

Serenity Forge 2D Art Production
Land of Screens Land of Screens
Serenity Forge · QA Lead

QA-led for a stable launch

Primarily oversaw quality assurance at Serenity Forge, holding the bar so the team could ship a stable initial release.

Serenity Forge QA Launch
Co-Founder
Cigar in a Bottle Cigar in a Bottle
Cigar in a Bottle · Co-Creator

From a friend's idea to 13 varieties by 2026

Co-created with a close friend, helped take a small lifestyle brand from concept through to its 13th variety as of 2026. A reminder that good work happens outside the day job, too.

Co-Founder Brand Lifestyle
+
More on the way. Have one in mind to talk through? →
Resume

Over ten years building products, platforms, and the teams behind them.

Product and platform strategist with 10+ years leading monetization, growth, and cross-functional execution across digital ecosystems. Founder of Coyote Creatives, advising metaverse-native studios with cumulative ~$10M+ revenue exposure. PMP-certified, Columbia ML candidate.

Download full resume (.docx)
Arthur teaching at Harvard
Save photo as
arthur-harvard.jpg
in the Coyote Creatives folder
November 2023

Educating linear algebra at Harvard

I love numbers, they do not lie. I built my whole career, life, and even hobbies around them, including lecturing at Harvard's engineering school on mathematics.

, Experience
Coyote Creatives · Los Angeles · Oct 2019 – Present

Founder & Strategy Consultant

  • Led 10+ advisory engagements for metaverse-native studios with ~$10M+ cumulative ecosystem revenue
  • Architected monetization systems (pricing, rev-share, virtual goods) driving 15–30% ARPU lift
  • Built retention and LTV models improving 30-day retention 12–25% via engagement loop redesign
  • Ran cross-platform competitive analyses surfacing positioning gaps that increased conversion 20%
Echo Chunk · Los Angeles · Mar 2025 – Jul 2025

Game Producer

  • Owned roadmap for 3 UGC titles with 100% milestone delivery
  • Designed modular content systems adopted in 80% of user-generated levels
  • Co-developed creator tooling suite used by 2,000+ creators, tripling content output
  • Reduced approval cycles 35% through workflow standardization
GameFam · West Hollywood · Aug 2020 – Jul 2022

Creative Producer

  • Increased microtransaction revenue 200% YoY through pricing and bundle experimentation
  • Drove 47% DAU growth via structured influencer acquisition strategy
  • Standardized production workflows for 12-person team, delivered 2 titles 4 weeks early
  • Sustained 95% sprint completion across 300+ tracked tasks per cycle
Serenity Forge · Boulder, CO · Apr 2020 – Aug 2020

Producer

  • Coordinated launch readiness for 4 PC/console titles with 100% first-pass certification
  • Supported monetization initiatives driving 200% increase in microtransaction revenue
Roblox · San Mateo · Mar 2019 – Jun 2019

Associate Program Manager

  • Directed cross-functional initiatives (30–80 contributors) delivering live updates within 90-day release cycles
  • Coordinated art, engineering, and platform operations to mitigate launch risk across the global user base
  • Led emergency QA governance resolving 35+ critical defects pre-release
Roblox · Oct 2018 – Mar 2019

Game Designer

  • Built and optimized 6 production-level environments, reduced memory footprint 15% through asset restructuring
  • Improved download time by 49 seconds via Lua optimization, increasing accessibility on low-bandwidth devices
  • Analyzed 900+ user feedback data points, prioritizing 90 feature improvements that lifted session length 12%
Clients & Collaborators

Studios, platforms, and publishers I've worked with.

Some directly, some through Coyote Creatives, some embedded as a fractional lead. All of them taught me something about the craft.

Roblox
Microsoft
Xbox
Meta
Epic Games
Blizzard
SEGA
Mattel
The Wall Street Journal
Business Insider
Serenity Forge
GameFam
Supersocial
LILA Games
Look North World
Crowbar Collective
GamePill
Lootbloc
OTR Global
Tegus
+ a few under NDA
How I help

Strategy I run myself. Production I quarterback.

Marketing strategy is what I do, but launches need creative too. I keep a small bench of trusted designers, devs, and producers, so you can scope a full engagement under one roof without going to four different vendors.

→ Click any service to expand the details.

, Strategy & Marketing
01
Launch & GTM Strategy
Positioning, audience plan, channel mix, and creative briefs for a new title, product, or expansion.
→

From "we built it" to "the world's playing it."

What's included

Positioning narrative, audience map, channel mix, launch calendar, creative briefs for paid & organic, and a KPI framework you can actually defend in a board meeting.

Engagement

4–8 weeks

SprintFixed scope
Good fit for

Pre-launch teams, sequels, expansions, and platform debuts where the cost of getting day-one wrong is high.

02
Creator & Community
Roblox, Twitch, YouTube, TikTok, designed and run as durable programs, not one-off activations.
→

Durable programs. Not one-off activations.

What's included

Creator strategy and tiering, partner sourcing, briefing systems, comp models, content calendar, and analytics dashboards your team can read at a glance.

Engagement

8–12 weeks build
then optional retainer

RobloxTwitchYouTubeTikTokDiscord
Good fit for

Studios building a long-term creator motion, brands entering Roblox or VTuber/streamer space, and teams tired of paying for shoutouts that don't compound.

03
Paid Media & Performance
Meta, Google, programmatic, and platform-native, set up, scaled, instrumented for handoff.
→

Built so an in-house team can actually run it.

What's included

Account structure, creative testing framework, attribution setup, weekly performance reviews, and full handoff documentation. No black boxes.

Engagement

8 weeks setup + scale
then handoff or retainer

MetaGoogleTikTokProgrammatic
Good fit for

Teams scaling from $10k/mo to $100k+/mo, or anyone whose current agency setup feels like it's running them.

04
Brand & Narrative
Messaging, positioning, and creative direction your team can build on.
→

A story your whole team can rally behind, not just one your CEO likes.

What's included

Positioning narrative, message hierarchy, voice and tone guide, creative direction brief, and naming work if you need it.

Engagement

4–6 weeks

Workshop-led
Good fit for

Repositionings, brand moments, mergers, or "we can't quite explain what we do" teams who feel out of step with where their business has gotten to.

05
Fractional Marketing Lead
Senior leadership for teams between hires. Embedded for 3–9 months.
→

A senior brain in the seat, without the full-time CMO line item, yet.

What's included

Marketing strategy, team structure, vendor management, hiring plan and interviews, in-month execution oversight, and a written handoff when your full-time hire arrives.

Engagement

3–9 months
embedded part-time

Retainer
Good fit for

Between marketing leadership hires, post-funding ramp-ups, or pre-Series-B teams that need senior taste before they need a senior salary.

, Creative Production (subcontracted & managed)
06
Web Design & Development
Marketing sites and launch landing pages, Webflow, Framer, or WordPress depending on the use case.
→

Marketing sites and launch pages built right the first time.

What's included

Sitemap, wireframes, design comps, dev build, CMS setup, analytics & tagging, launch QA, and a small handover loom for whoever's editing it next.

Engagement

4–10 weeks

WebflowFramerWordPressCustom
Good fit for

Rebrands, launches, or sites that haven't been touched in three years and look it.

07
Brand Identity & Graphic Design
Logos, visual systems, social and ad creative templates your team can run with.
→

Identity that travels, across ad creative, decks, and the awkward in-between.

What's included

Logo system, color and type system, ad creative templates, social templates, deck system, and a brand guide your team will actually reference.

Engagement

4–6 weeks for full identity
ongoing for production

Good fit for

New brands, refreshes, or teams whose brand has drifted and now looks different in every deck and every ad.

08
Video & Motion Graphics
Trailers, teasers, ad cuts, social edits. The right format for the right channel.
→

Trailers and ad cuts the way games and entertainment actually need them.

What's included

Concept boards, scripts, animation, sound design, and multi-format edits (16:9, 9:16, 1:1, 4:5) so the same idea ships across every surface.

Engagement

3–8 weeks per piece

2D3DLive action
Good fit for

Game launches, season trailers, brand films, and ad campaigns that need to ship clean across YouTube, TikTok, Reels, and connected TV.

09
SEO & Content Engines
Technical audits, content systems, and editorial that ranks. Built for ongoing operation.
→

Organic that compounds, not a side-hustle blog.

What's included

Technical audit, keyword and topic strategy, brief templates, editorial calendar, freelance writer pool if needed, and analytics setup that ties content to revenue.

Engagement

30-day audit + 90-day build
optional ongoing retainer

Good fit for

Companies treating organic as an afterthought, and ready to treat it like a real channel with a real budget.

10
Creator & UGC Production
Sourcing, briefing, and producing creator-led content, including Roblox and 3D experiences.
→

Creator content produced end-to-end, including Roblox and 3D experiences.

What's included

Creator sourcing, briefing, content production, post-production, distribution plan, and rights/licensing handled cleanly so you can use the work everywhere.

Engagement

Project or program-based

UGCRoblox3DAvatar
Good fit for

Brands looking to land in Roblox the right way, or any team that wants creator content that doesn't feel like an ad reading itself.

Most engagements bundle two or three of these. If you need a launch site + creator program + a six-week paid push, I'll scope and run all of it, single point of contact, single invoice.

Kind words

From the people I've worked with.

Working with Arthur felt like finally having a bridge between creative ambition and technical execution. He understands how to scope ideas in a way engineers can actually build, without losing the original vision. That's rare.

E
Emily
Blizzard Entertainment

Arthur operates like a matter-of-fact manager who also deeply understands product and community as a people's person. He brings structure to chaos, aligns teams quickly, and consistently delivers outcomes that move metrics, not just ideas.

R
Rebecca
Roblox

Arthur has a strong intuition for developer ecosystems and user behavior. He doesn't just think about features, he thinks about adoption, scalability, and long-term engagement. That mindset is incredibly valuable.

D
Deepak
Meta

Arthur's a badass.

J
Joseph
SEGA

Arthur knows how to take a concept and turn it into something that actually performs. He understands players, monetization, and production at a level that drives real growth, not just surface-level engagement.

J
Joe
GameFam

Working with Arthur felt like finally having a bridge between creative ambition and technical execution. He understands how to scope ideas in a way engineers can actually build, without losing the original vision. That's rare.

E
Emily
Blizzard Entertainment

Arthur operates like a matter-of-fact manager who also deeply understands product and community as a people's person. He brings structure to chaos, aligns teams quickly, and consistently delivers outcomes that move metrics, not just ideas.

R
Rebecca
Roblox

Arthur has a strong intuition for developer ecosystems and user behavior. He doesn't just think about features, he thinks about adoption, scalability, and long-term engagement. That mindset is incredibly valuable.

D
Deepak
Meta

Arthur's a badass.

J
Joseph
SEGA

Arthur knows how to take a concept and turn it into something that actually performs. He understands players, monetization, and production at a level that drives real growth, not just surface-level engagement.

J
Joe
GameFam
Off the clock

When I'm not working, I'm probably outside.

Marketing pays the bills. The rest of the time I'm chasing waves, taillights, and wildlife, usually somewhere between the top of the Himalayas and micronations of the Pacific you've never heard of.

Arthur photographing in the wild ● In the field
Outdoors
Surfing, camping, off-roading, hunting
Behind the wheel
A little late-night street racing (allegedly)
Behind the lens
Wildlife & travel photography
Passport stamps
From dictator states to the Arctic Circle
View photography portfolio → opens arthurtrusovphotos.com
Polar bear in Svalbard ● Wildlife Lunar eclipse ● Astrography Joshua Tree under the Milky Way ● Nature Car photography ● Car London Underground ● Urban Portrait photography ● Portrait
Let's talk

Got something worth building?

Tell me about the project, the team, and what "good" looks like. I'll reply within a day with whether, and how, I can help.

me@arthurtrusov.com →